Today, emoticons need a bit less explanation. As social media has grown (and character counts have shrunk), these pictorial representations of feelings are playing a significant role in communication.
If you’re still not sure whether emoticons are a good fit for your brand’s social media voice and tone, we’ve gathered up seven real-deal scientific studies that say using emoticons can make you appear friendlier, grow your popularity on social media, and even make you happier offline!
