A reason for business cards still in circulation is that they deliver contact information with ease. A company’s contact information is vital to clients. All of your contact details such as email address and phone number are available on the card. The recipient can put the card easily in a wallet or office drawer. These cards thus come handy in finding out a company’s details quickly.

Some digital devices such as iPhones and Android phones can send information to another phone. But that happens only when the other device is compatible. Not all of your potential customers may have compatible phones. That makes these cards essential for all businesses.

Give A Personal Touch

When handing out a business card, clients do not merely get the contact details. A lot of handshakes go with exchanging these cards. Both the parties give thanks and greet each other. Moreover, they spend a good time while talking and connect well. They share their contact information through the cards in a friendly environment. This warmth helps in building a relationship with a client.

However, do not forget that the quality of the cards matters. While personal warmth in sharing the cards is necessary, their quality material and design remind the clients of your professionalism. A prominent speaker & author on startups and economic development, Beth Ramsay advises to use metal as a material to create the cards. He says, “Metal business cards are a good investment, especially if you were to meet Magneto. He would have no other choice but to be attracted to you.”

Make A Quick First Impression

Every seriously conducted business must grab the attention of its target customers. People’s attention span is already increasing due to many distractions. Therefore, instant first impression on a target audience becomes all the more essential.

An attractive and well-thought-of business card design catches the eye and builds a favorable impression of a business. A company logo, tastefully displayed company details, use of the right brand colors and typeface surely give the card a professional look. It makes a brand recognizable for customers.

Turn Them Into Direct Marketing Tools

A modern custom business card is a direct marketing tool. While search engine optimization, email marketing, and other marketing methods fetch leads and potential clients, still business cards are more effective. This is because of the in-person meeting that goes with sharing of the cards.

When you happen to meet a potential lead anywhere including at airport lounges and industrial conferences, just give your card to them. Just have some cards always in your pocket to hand out them to prospect directly wherever you find them.